So then I got this idea about driving a cheesecake truck.

No such thing as just a story.

I said it before, where I meant you should take your work seriously and give it the attention it deserves. But it also means something else. Or maybe, there's a corollary to that, an important one.

Remember I also said you could hack your brain with metaphors. I think this works because narrative, story, is a basic function of the way humans think. We're almost constantly making split second decisions in extremely complex situations, and one of the ways we do that--possibly the way we do that--is to access the stories we've got filed away in our memories, pull one out that looks like it might fit, and use that as a template for how we should react. So what stories we have in inventory is pretty darn important.

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So then I got this idea about driving a cheesecake truck.

No such thing as just a story.

I said it before, where I meant you should take your work seriously and give it the attention it deserves. But it also means something else. Or maybe, there's a corollary to that, an important one.

Remember I also said you could hack your brain with metaphors. I think this works because narrative, story, is a basic function of the way humans think. We're almost constantly making split second decisions in extremely complex situations, and one of the ways we do that--possibly the way we do that--is to access the stories we've got filed away in our memories, pull one out that looks like it might fit, and use that as a template for how we should react. So what stories we have in inventory is pretty darn important.

( Read more... )